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Be rational or be emotional: advertising appeals, service types and consumer responses
1个月前
已完结
Tourist experience quality and loyalty to an island destination: the moderating impact of destination image
6个月前
已完结
The Authenticity of Self: Conceptualization, Personal Experience, and Practice
8个月前
已完结
A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
9个月前
已完结
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
9个月前
已完结
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
9个月前
已完结
“Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth
9个月前
已完结
How effective are user-generated travel short videos in promoting a destination online?
9个月前
已完结
A conceptual model integrating trust into planned change activities to enhance technology adoption behavior
9个月前
已完结
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
9个月前
已完结
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