Lv43
470 积分 2025-11-07 加入
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users
1小时前
待确认
Interactivity, engagement, and technology dependence: understanding users’ technology utilisation behaviour
1天前
已完结
The transformation of language learning with the introduction of generative AI: a pathway analysis from AI affinity to language expression confidence
1天前
已完结
Drivers of consumer–brand identification
1天前
已完结
How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives
1天前
已完结
Digital mutuality and openness in ESG communication and brand advocacy: applying the theory of normative social behavior
1天前
已关闭
Green brand communication, brand prominence and self–brand connection
1天前
已完结
The transformation of language learning with the introduction of generative AI: a pathway analysis from AI affinity to language expression confidence
1天前
已关闭
Research on the drivers of undergraduates' intention to use university digital libraries: affinity theory as an additional construct of information system success model
2天前
已完结
Investigating the Effect of Self-Congruity on Attitudes toward Virtual Influencers: Mediating the Effect of Emotional Attachment
8天前
已完结
皖公网安备34019202002308
