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34 积分 2024-05-25 加入
Foreign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness
3小时前
已完结
Influence of Language of Packaging Labels on Consumers’ Buying Preferences
3小时前
已完结
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
4小时前
已完结
Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments
4小时前
已完结
Limited‐Quantity Scarcity and Streamer Creative Language: The Dual Effects on Live‐Streaming Buying Behavior in Tourism E‐Commerce
4小时前
已完结
Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?
4小时前
已完结
Do cute language style chatbots make consumers more unethical?
4小时前
已完结
How Sensory Language Shapes Influencer’s Impact
2个月前
已完结
Can Consumers Still Form Proximal Sensory Perception in Virtual Anchor Live Streaming? The Impact of the Fit Between Sensory Language Description and Product Attributes
2个月前
已完结
Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce
2个月前
已完结
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