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376 积分 2024-11-23 加入
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
1小时前
已关闭
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
1小时前
已完结
Journal of Consumer Research
1小时前
已完结
The role of well‐being in consumer's responses to personalized advertising on social media
4小时前
已完结
To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook
23小时前
已完结
Towards a definition for branded entertainment: An exploratory study
23小时前
已完结
Branded entertainment: Product placement & brand strategy in the entertainment business
23小时前
已完结
Branded entertainment: Product placement & brand strategy in the entertainment business
23小时前
已关闭
Native Advertising as a New Public Relations Tactic
1天前
求助中
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
1天前
已完结
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