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552 积分 2024-11-23 加入
Artificial Intelligence in Advertising Creativity
27分钟前
待确认
Advertising Creativity: The Role of Divergence Versus Meaningfulness
46分钟前
已完结
RECALL AND PERSUASION: Does Creative Advertising Matter?
1小时前
已完结
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
17小时前
已完结
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation
1天前
待确认
Direct marketing of parenting programs: comparing a promotion-focused and a prevention-focused strategy
2天前
已完结
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
2天前
已完结
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
5天前
已完结
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
5天前
已完结
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation
6天前
已完结
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