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60 积分 2024-10-05 加入
The impact of Janus fit brand extensions on perceived brand innovativeness
10小时前
待确认
Telling an authentic story by aligning with your product type and price
11小时前
已完结
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise
2个月前
已完结
Future‐oriented emotions: conceptualization and behavioral effects
5个月前
已完结
The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement
6个月前
已完结
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
7个月前
已完结
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
7个月前
已完结
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
10个月前
已完结