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370 积分 2020-06-16 加入
Consumers' relationship with mass prestige brands and happiness
2小时前
已完结
Leveling up coolness: how VR gamification drives experiential values
2天前
求助中
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification
2天前
已完结
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
2天前
已完结
How foreign cultural identity affects franchise business in overseas markets
3天前
求助中
Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands
3天前
已完结
The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study
4天前
已完结
The role of company support in franchisee willingness to pay a premium and referrer behaviour
4天前
已完结
Make it unique! Why embossed product labels increase purchase intentions and willingness to pay
4天前
已完结
Chinese cultural element in brand logo and purchase intention
5天前
已完结
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