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Analysis of Tiktok Live Broadcast Marketing Strategy under the Background of New Media
18小时前
待确认
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
1个月前
已完结
‘Traffic rewards’, ‘algorithmic visibility’, and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages
1个月前
已完结
‘Traffic rewards’, ‘algorithmic visibility’, and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages
1个月前
已完结
The effect of advertising strategies on a short video platform: evidence from TikTok
1个月前
已完结
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