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60 积分 2024-02-08 加入
Can AI really help? The double-edged sword effect of AI assistant on employees’ innovation behavior
29天前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
1个月前
已完结
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
1个月前
已完结
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
1个月前
已完结
The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification
1个月前
已完结
The Role of Marketer-Generated Content in Customer Engagement Marketing
2个月前
已完结
A Generalized Multidimensional Scale for Measuring Customer Engagement
2个月前
已完结
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2个月前
已完结
How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
4个月前
已完结
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