Lv11
40 积分 2026-03-05 加入
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise
31分钟前
已完结
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry
4小时前
已完结
Mining customer requirements from online reviews: A product improvement perspective
22天前
已完结
Crowd intelligence: Analyzing online product reviews for preference measurement
22天前
已完结
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
22天前
已完结
An integrative review of gift‐giving research in consumer behavior and marketing
22天前
已完结
Examining the gamified effect of the blindbox design: The moderating role of price
22天前
已完结
What's in the box? Investigating the benefits and risks of the blind box selling strategy
22天前
已完结
Unlocking the appeal: An empirical study of apparel blind box adoption among Gen Z consumers
1个月前
已完结
The Impact of Online Consumer Engagement On the Consumer Purchase Intentions: The Mediation Role of E-WOM an Empirical Study in The Jordanian Social Media Environment
1个月前
已完结