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Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
6天前
已完结
Social Exchange Theory: An Interdisciplinary Review
6天前
已完结
Examining Gifting Through Social Network Services: A Social Exchange Theory Perspective
6天前
已完结
Social Trading, Communication, and Networks
7天前
已完结
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective
11天前
已完结
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence
12天前
已完结
Someone out there? A study on the social presence of anthropomorphized chatbots
12天前
已完结
Unveiling the Making of Trending Topics on a Digital Platform: A Research Note on Chinese Sina Weibo
12天前
已完结
The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter
12天前
已完结
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
14天前
已完结