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130 积分 2025-01-09 加入
Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies1
1天前
待确认
Customer brand engagement in brands’ self-built live streaming e-commerce: a mixed-methods study
2个月前
已完结
Human vs virtual influencers and message framing: enhancing environmental awareness, activism and sustainable purchase intentions through effective messaging
2个月前
已完结
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
3个月前
已完结
Consumers' green product purchase intention considering para-social interaction: An experimental study based on live-streaming e-commerce
7个月前
已完结
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies
8个月前
已完结