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10 积分 2025-01-04 加入
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
11天前
已完结
Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media
11天前
已完结
Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China
16天前
已完结
The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions
18天前
已完结
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
18天前
已完结
The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers
18天前
已完结
Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping
18天前
已完结
Online platform promotional activity and purchase behavior of consumer with different self-control in China
21天前
已完结
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
21天前
已完结
How Does Green Investment Affect Environmental Pollution? Evidence from China
26天前
已完结
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