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2540 积分 2025-09-13 加入
From watching to sharing and visiting: Impact of short video marketing on tourist behavioral intentions from a seasonal iconness perspective
1个月前
已完结
Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience
1个月前
已完结
From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention
1个月前
已完结
Exploring the socio-economic impact of small and medium-sized sports events on participants, tourism and local communities: a systematic review of the literature
1个月前
已完结
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention
5个月前
已完结
Global multi-sport events: content strategy for driving fan engagement on Twitter
6个月前
已完结
Promotion of rural tourism through virtual reality: the impact of content richness on consumer’s perceived value and behavioral intention
6个月前
已完结
When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing
6个月前
已完结
A Novel E-Social Servicescape Perspective: A Mixed-Methods Exploration of Audience Members’ Interactions During Sports Event Broadcasting in a Livestreaming Media Environment
6个月前
已完结
The Future of Sports Broadcasting: Interactive Viewing Experiences with Virtual Stadiums
6个月前
已关闭
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