Lv735
3840 积分 2025-09-13 加入
Exploring brand attitude in e-commerce using the SOR model: the role of information quantity, information quality and source credibility
1个月前
已完结
Corrigendum: Exploring brand attitude in e-commerce using the S-O-R model: the role of information quantity, information quality and source credibility
1个月前
已关闭
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
1个月前
已完结
Elucidating the role of team-managed social media in influencing sport fans’ purchase intention
1个月前
已完结
Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
1个月前
已完结
From watching to sharing and visiting: Impact of short video marketing on tourist behavioral intentions from a seasonal iconness perspective
5个月前
已完结
Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience
5个月前
已完结
From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention
5个月前
已完结
Exploring the socio-economic impact of small and medium-sized sports events on participants, tourism and local communities: a systematic review of the literature
6个月前
已完结
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention
10个月前
已完结
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