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60 积分 2024-10-20 加入
EXPRESS: How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
21天前
已关闭
When Influencers Delegate Replies: How Social AI Agents Shape User Engagement
1个月前
已完结
EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
3个月前
已完结
EXPRESS: Consumers Prefer that Corporations Donate Periodically
3个月前
已完结
Integrating Users’ Contextual Engagements with Their General Preferences: An Interpretable Followee Recommendation Method
4个月前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
4个月前
已完结
Signaling Teamwork: How Brand Prominence in Brand Alliance Communication Can Influence Customer Perception
7个月前
已关闭
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
8个月前
已完结
Virtual or Human Influencers as Endorsers? Behavioral and EEG Evidence of How Influencer Type Affects Purchase Intention of New Products
8个月前
已完结
Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping
10个月前
已完结
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