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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
19小时前
已完结
The role of consumer–brand identification in building brand relationships
20小时前
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The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community
18天前
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Dimensions of Brand Personality
19天前
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Consumer Evaluations of Brand Extensions
30天前
已完结
Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships
30天前
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How are brand names of Chinese companies perceived by Americans?
1个月前
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Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia
1个月前
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Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
1个月前
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