Lv41
440 积分 2026-05-06 加入
Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention
2小时前
已完结
The No-Body Problem: Consumers’ Perception of Corporeality, Human-Likeness, and Intentionality in Virtual-Influencer Advertising
2小时前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
2小时前
已完结
The importance of human interactivity in artificial intelligence use in advertising: development of a new scale
2小时前
已完结
Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
3小时前
求助中
I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness
3小时前
已完结
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