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340 积分 2026-05-06 加入
理解与解释:传播技术决定论的方法论反思
10小时前
已关闭
Emotional arousal in customer experience: A dynamic view
14小时前
已完结
Advertising in the digital era: Can AI evoke emotions like humans?
14小时前
已完结
Consumer Awe: A Conceptual Typology and An Appraisal Model
14小时前
已关闭
Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior
15小时前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
15天前
已完结
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens
15天前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
15天前
已完结
The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
15天前
已完结
从情感劳动到算法共情：短视频、AI与后人类主义视阈下的网络舆论重构
16天前
已完结
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