Lv3
378 积分 2026-05-11 加入
Humans’ Use of AI Assistance: The Effect of Loss Aversion on Willingness to Delegate Decisions
1天前
待确认
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity
1个月前
已完结
Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude
1个月前
已完结
Fostering brand love through branded memes on social media
1个月前
已完结
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
1个月前
已完结
Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events
1个月前
已完结
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences
1个月前
已完结
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
1个月前
已完结
When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation
1个月前
已完结
The Impact of Disclosing Freshness on Sensory Evaluation and Willingness to Pay for Fresh Seafood
1个月前
已完结
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