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Telling the tale: applying a strategic brand storytelling process for STP planning
13小时前
已完结
The role of financial risk-taking attitude in personal finances and consumer satisfaction: evidence from Australia
13小时前
已关闭
Current and Future Financial Well-Being in 16 Countries
14小时前
已完结
A Brand Like a Friend - The Influence of Customer Engagement with Social Media Brand Pages on Brand Relationships and Loyalty Intentions
1个月前
已关闭
Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley
2个月前
已完结
Social Networking Site Users’ Behavioral Responses Toward Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach
2个月前
已完结
When AI takes the wheel: The effectiveness of AI versus human-generated content in tourism marketing
2个月前
已完结
Interaction effects of virtual influencers and advertising appeals on the intention to visit a tourist destination
2个月前
已完结
Generative AI-Destination Marketing: Do Privacy Concerns and Justification Matter?
2个月前
已完结
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