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Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience
22小时前
待确认
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
22小时前
待确认
Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives
1天前
待确认
How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement
1天前
已完结
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
1天前
已完结
The effects of augmented reality shopping experiences: immersion, presence and satisfaction
1天前
已完结
<b>Basic but Frequently Overlooked Issues in Manuscript Submissions: Tips From An Editor’s Perspective</b>
1天前
求助中
Editorial: Demonstrating contributions through storytelling
1天前
已完结
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
1天前
已完结
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective
1天前
已完结
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