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480 积分 2024-04-09 加入
When transparency pays off: Enticing sceptical consumers with two-sided advertising
6小时前
已完结
The influence of humor in advertising: Explaining the effects of humor in two-sided messsages
6小时前
已完结
Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two-Sided Green Advertising
7小时前
已完结
Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality
9小时前
已完结
The grey side of influencer marketing: Content, contexts, and consequences
2天前
已完结
Behavioral strategy in evolution: A review and conceptual framework
17天前
已完结
GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers
17天前
已完结
Marketing in hypermedia computermediated environments: Conceptual foundations
17天前
已完结
Marketing in computer-mediated environments: research synthesis and new directions
17天前
已完结
Green self-accountability and temporal distance impact on sustainable consumption behavior: the mediating role of anticipated emotions
2个月前
已完结
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