Lv21
190 积分 2023-10-22 加入
From screen to cart: how influencers drive impulsive buying in livestreaming commerce?
4小时前
已完结
The Influence of Social Media on Consumer Behaviour in the 55+ Age Group
23天前
已完结
“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”
23天前
已完结
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
24天前
已完结
Revenue Generation Through Influencer Marketing
24天前
已完结
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
1个月前
已完结
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
1个月前
已完结
How Sensory Language Shapes Influencer’s Impact
1个月前
已完结
EXPRESS: Retailer Differentiation in Social Media: an Investigation of Firm-Generated Content on Twitter
1个月前
已完结
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
1个月前
已完结
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