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20 积分 2023-10-22 加入
Unraveling hybrid exchange: virtual tipping on live-streaming platforms
8天前
已关闭
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
8天前
已完结
Factors influencing people’s continuous watching intention and consumption intention in live streaming
8天前
已完结
How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi
8天前
已完结
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse
8天前
已完结
Understanding consumer impulse buying in live streaming commerce: a streamer communication style and consumer’s language literacy perspectives
8天前
已完结
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
8天前
已完结
Enhancing consumer engagement in e-commerce live streaming via relational bonds
8天前
已完结
Stepping forward or hiding: the effect of influencer streamers’ responsibility-taking on consumer trust after live-streamed product failures
8天前
已完结
Under the dark side of online trust: how and when livestreamers’ online expressive coping strategy impacts the livestreaming e-commerce failure recovery process
9天前
已完结
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