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80 积分 2022-01-05 加入
Brand heritage on Twitter: a text-mining stereotype content perspective
23小时前
待确认
Brand heritage matters: the challenges of maintaining continuity in the metaverse
1个月前
已完结
Overcoming the inertia of organizational competence: Olivetti’s transition from mechanical to electronic technology
1个月前
已完结
Young consumers influence by older generations: developing the construct and scale to measure intergenerational brand influence
1个月前
已完结
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
1个月前
已完结
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
1个月前
已完结
Configuration effect of resource and capability factors on the business ecological advantage of electric vehicle enterprises
3个月前
已完结
Zhou, C. and Low, K. H.. (2012). Design and Locomotion Control of a Biomimetic Underwater Vehicle with Fin Propulsion [J]. IEEE-ASME Transactions on Mechatronics, 17(1): 25-35
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