Lv11
50 积分 2022-01-05 加入
Overcoming the inertia of organizational competence: Olivetti’s transition from mechanical to electronic technology
1小时前
待确认
Young consumers influence by older generations: developing the construct and scale to measure intergenerational brand influence
5小时前
已完结
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
5小时前
已完结
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
5小时前
已完结
Configuration effect of resource and capability factors on the business ecological advantage of electric vehicle enterprises
1个月前
已完结
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