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130 积分 2025-09-13 加入
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
1小时前
待确认
EXPRESS: Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
3个月前
已完结
EXPRESS: Endorsement Rate in Influencer Marketing
3个月前
已完结
#Knowyourworth: How influencers commercialise meaningful work
4个月前
已完结
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing
5个月前
已完结
Social media influencer marketing: A systematic review, integrative framework and future research agenda
5个月前
已完结
Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects
5个月前
已完结
The Company and the Product: Corporate Associations and Consumer Product Responses
5个月前
已完结
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
5个月前
已完结
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