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Research on the relationship between social presence and consumers’ continuous participation intention in virtual brand community
1天前
待确认
Professionalization in family businesses: the role of leadership style
2天前
已完结
Digital entrepreneurial ecosystem: the role of the sharing economy in driving innovation
2天前
已完结
Handbook of consumer behavior
3个月前
已关闭
The commercial impact of live streaming: A systematic literature review and future research agenda
4个月前
已完结
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
4个月前
已完结
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
4个月前
已完结
Content versus community focus in live streaming services: how to drive engagement in synchronous social media
4个月前
已完结
Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA
4个月前
已完结
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