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40 积分 2025-06-24 加入
The Complexity Turn
1天前
待确认
Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending
6天前
已完结
Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co‐creation Activities
6天前
已完结
Place Branding: New Tools for Economic Development
9天前
已完结
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis
16天前
已完结
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis
20天前
已完结
The effect of brand authenticity on brand loyalty in the frozen food industry: findings from PLS-SEM and fsQCA
20天前
已完结
Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
23天前
已完结
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
23天前
已完结
Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty
23天前
已完结
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