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The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence
7个月前
已完结
Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude
7个月前
已完结
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception
7个月前
已完结
How are consumers influenced by product types and product scarcity when purchasing blind box products? A behavioral and event-related potential study
7个月前
已关闭
Novelty, complexity, and hedonic value
7个月前
已完结
The role of consumers' construal level in art-infusion-type effect on retail product evaluation
7个月前
已完结
The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods
7个月前
已完结
The feature transposition effect: Increasing brand coolness through brand extension
8个月前
已完结
The impact of individual differences in the holistic-analytic thinking style and product incongruences on word of mouth / El efecto de las diferencias individuales en el estilo de pensamiento holístico-analítico y las incongruencias del producto en el boca a boca
8个月前
已完结
Understanding Relations Between Product Icon Type, Feature Type, and Abstraction: Evidence From ERPs and Eye-Tracking Studys
8个月前
已完结
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