Lv6
2400 积分 2024-05-13 加入
The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes
22天前
已完结
Better Together: How Clustering Can Attenuate Hedonic Decline
1个月前
已完结
EXPRESS: Picture Perfect: Engaging Customers with Visual Generative AI
2个月前
已完结
Advancing information search through GenAI: the roles of search type, travel motive and GenAI customization level
4个月前
已关闭
Tourists’ Online Information Search Behavior: Combined User-Generated and Marketer-Generated Content in Restaurant Decision Making
4个月前
已完结
Do Reductions in Search Costs for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence of Cognitive Miser Behavior from a Natural Experiment
4个月前
已完结
Will Products Look More Attractive When Presented Separately or Together
5个月前
已完结
Image Position and Layout Effects on User Engagement of Multi‐image Tweets
6个月前
已完结
Toward a Theory of Interactive Media Effects (TIME)
6个月前
已完结
Can Visuals Facilitate or Detract Attention to Text? Examining the Effects of the Amount and Type of Visuals on Attention to Digital Longforms
6个月前
已完结
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