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920 积分 2024-10-16 加入
The color gradation effect: How boundlessness shapes brand attribute judgments
13天前
已完结
Naturalness against environment-friendliness: The impact of shelf life on food perceptions and purchase decisions
13天前
已关闭
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation
16天前
已完结
“I” Value the Future, but “We” Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads
2个月前
已完结
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
2个月前
已完结
Competent or sad blue? lively or aggressive red? Why, how, and when background color shapes the meanings of logo hues
3个月前
已完结
True colors: Consumers’ packaging choices depend on the color of retail environment
3个月前
已完结
How should importance of naturalness be measured? A comparison of different scales
3个月前
已完结
Naturalness Attitudinal Scale (NAS): Development and validation of new scales to measure attitudes toward naturalness for different product categories
3个月前
已完结
More saturated, better Performance: How color saturation affects product performance perception
4个月前
已完结
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