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820 积分 2024-10-16 加入
“I” Value the Future, but “We” Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads
28天前
已完结
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
28天前
已完结
Competent or sad blue? lively or aggressive red? Why, how, and when background color shapes the meanings of logo hues
1个月前
已完结
True colors: Consumers’ packaging choices depend on the color of retail environment
2个月前
已完结
How should importance of naturalness be measured? A comparison of different scales
2个月前
已完结
Naturalness Attitudinal Scale (NAS): Development and validation of new scales to measure attitudes toward naturalness for different product categories
2个月前
已完结
More saturated, better Performance: How color saturation affects product performance perception
2个月前
已完结
More saturated, better Performance: How color saturation affects product performance perception
2个月前
已完结
How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram
3个月前
已完结
Avoiding attention: The impact of embarrassment on preference for low-saturation design
3个月前
已完结
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