Lv5
950 积分 2021-06-20 加入
Angular or rounded? The effect of the shape of green brand logos on consumer perception
2小时前
待确认
Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products
4小时前
待确认
When previous relationships limit the new: The interplay between product anthropomorphism and used products
4小时前
待确认
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
8小时前
已完结
Beyond the food label itself: How does color affect attention to information on food labels and preference for food attributes?
8小时前
已完结
Price green inference: The role of green = higher production cost lay belief
1天前
已完结
Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments
1天前
已完结
How to display products available in multiple color saturation: Fit between saturation and position
1天前
已完结
Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability
1天前
已完结
How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
1天前
已完结
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