Lv6
1680 积分 2025-12-13 加入
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
9分钟前
待确认
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
11分钟前
待确认
The Effect of Perceived Advertising Costs on Brand Perceptions
13分钟前
待确认
Task-Dependent Algorithm Aversion
18分钟前
待确认
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior
19分钟前
待确认
AI-generated versus human-filmed clips: cognitive and sensory mechanisms in gastronomic experience activation
1个月前
已完结
Artificial Intelligence or Human? How Advertising Creator Types Impact Tourists’ Preferences for Relaxing Versus Challenging Destination Activities
1个月前
已完结
From donations to devotion: how cause-related marketing frames drive brand evangelism through cognitive and social pathways in hospitality
2个月前
已完结
Purchase and Protect: Dual Effects of Tourist Souvenir Customization
2个月前
已完结
Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels
2个月前
已完结