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Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions
2个月前
已完结
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce
2个月前
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Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective
2个月前
已完结
Skill generation and distribution in rural livestreaming E-commerce: A case study of livestreaming villages in Haitou Town, China
2个月前
已完结
Individual Differences in Object Imagery, Spatial Imagery, Verbal Skills, and Personality in Relation to Centrality of Positive and Negative Events
2个月前
已关闭
Traditional e-commerce or live e-commerce? Online sales model selection strategies considering streamers’ bargaining behaviors
2个月前
已完结
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