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An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance
9小时前
待确认
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
9小时前
已完结
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
9小时前
待确认
The Effect of Perceived Advertising Costs on Brand Perceptions
4天前
已完结
Human versus virtual influencers: The interaction effects of influencer-brand congruence on consumers’ behavioral engagement
4天前
已完结
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
1个月前
已完结
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
1个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
1个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1个月前
已完结
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