Lv21
104 积分 2026-04-18 加入
Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement
1个月前
已完结
Disclosing AI-generated image or copy? Understanding consumer responses to the AI-generated green advertisements
1个月前
已完结
To Disclose or Not to Disclose: How AI Use Transparency Increases Trust in Fact-Checking
1个月前
已完结
Aligning source, appeal, and brand: Resolving the disclosure-effect dilemma in AIGC advertising
1个月前
已完结
When AI Meets Advertising Creative: Attitudinal Effects of AI-Generation Disclosures for Copy and Visuals
1个月前
已完结
The AI transparency dilemma: when more is less for trust and adoption
1个月前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
1个月前
已完结
Understanding the impact of advertising recommendation sources on consumers' click-through intentions on social media: Focusing on the differences in privacy controls
2个月前
已完结
How AI involvement affects curiosity and content engagement in AI-generated advertisements
2个月前
已关闭
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
2个月前
已完结
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