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540 积分 2025-07-13 加入
Memes in Motion: do quirky tourism shorts spark travel intention? A dual-pathway study based on ELM-CLT theory
11分钟前
待确认
Meme magic: the role of memes on tourism short videos
14天前
已完结
How do destination meme videos affect travel intentions: the perspective of the elaboration likelihood model
14天前
已完结
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
6个月前
已完结
The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
6个月前
已完结
Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs
9个月前
已完结
“I Want to Go There Too!” Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido’s DMO
9个月前
已完结
12. Suzhou Prints and Western Perspective: The Painting Techniques of Jesuit Artists at the Qing Court, and Dissemination of the Contemporary Court Style of Painting to Mid-Eighteenth-Century Chinese Society through Woodblock Prints
1年前
已完结
Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media
1年前
已完结
Exploring the Impact of Music in Short-Form Travel Videos on Users’ Emotional Resonance, Sharing Intention and Impulsive Travel Intention
1年前
已完结
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