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More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration
5小时前
求助中
A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer's Green Purchase Intention
7天前
已完结
The Digital Shift in Corporate Social Responsibility: Analysing The Evolution of CSR Communication
14天前
已关闭
Companies Amidst Evolving Digital Media Challenges in CSR Communication. Systematic Literature Review
14天前
已完结
Beyond a Tandem Analysis of SEM and PROCESS: Use of PLS-SEM for Mediation Analyses!
20天前
已完结
Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI
23天前
已完结
Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers
23天前
已完结
Impacts of pilot carbon emission trading policies on urban environmental pollution: Evidence from China
1个月前
已完结
Voluntary environmental programs and corporate labor income share: Evidence from ISO14001 environmental standard certification
1个月前
已完结
The Impact of Innovation-Driven Industrial Clusters on Urban Carbon Emission Efficiency: Empirical Evidence from China
1个月前
已完结
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