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Building Theories from Case Study Research
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The impact of customer experience on brand equity in a business-to-business services setting
1个月前
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EXPRESS: How Firms Can Steer Social Media Conversations
1个月前
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The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
1个月前
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The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration
1个月前
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An agenda for sustainability transitions research: State of the art and future directions
1个月前
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Like Me: Generation Z and the Use of Social Media for Personal Branding
1个月前
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Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
1个月前
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Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
1个月前
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Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
1个月前
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