Lv11
40 积分 2024-11-25 加入
Brand Advertising in the Era of AI Transformation (AX): A Study on the Mechanisms of Source Trustworthiness in Framing AI Disclosure Timing
19分钟前
求助中
Not All Praise Is Equal: How AI Shopping Assistants' Praise Target Shapes Consumer Behavior
6天前
已完结
Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
6天前
已完结
The tyranny of choice: Unpacking the dual nature of channel decision autonomy in shaping consumer stickiness and costly switching in omnichannel retail
7天前
已关闭
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
12天前
已完结
Consumer responses to algorithmic in-feed advertising: AI transparency as a moderator among young adults in social commerce
13天前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
14天前
已完结
Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction
14天前
已完结
Central and peripheral routes in the age of AI: replicating and extending the elaboration likelihood model in advertising
14天前
已关闭
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
14天前
已完结
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