Lv11
30 积分 2024-11-25 加入
What, Was She Not Human? The Mediated Effects of Virtual Influencers’ Identity Disclosure Timing on Behavioral Intentions: Focusing on the Moderating Role of Influencer-Brand Fit
2天前
已完结
Performance gap and the timing of corporate social responsibility disclosure‐A trust repair perspective
2天前
已完结
Are Concave Ads More Persuasive? The Role of Immersion
6天前
已完结
Influencer marketing effectiveness: A meta-analytic review
8天前
已完结
Time is shrinking in the eye of AI: AI agents influence intertemporal choice
4个月前
已完结
Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement
4个月前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
5个月前
已完结
EXPRESS: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
5个月前
已完结
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
5个月前
已完结
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
5个月前
已完结
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