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Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism
2小时前
已完结
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
2小时前
已完结
Brand Portfolio Strategy and Firm Performance
2小时前
已完结
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
2小时前
已完结
The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions
10天前
已完结
A consumer behavioural approach to food waste
11天前
已完结
Effects of online shopping channel and price discount on near-expiry food sales
11天前
已完结
Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement
13天前
已完结
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
16天前
已完结
The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream
16天前
已完结
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