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10 积分 2024-04-20 加入
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
4小时前
待确认
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
2天前
已完结
EXPRESS: Spring Forward = Fall Back? the Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
1个月前
已完结
EXPRESS: Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
1个月前
已完结
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
1个月前
已完结
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
1个月前
已完结
EXPRESS: That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
4个月前
已完结
EXPRESS: That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
4个月前
已完结
An implicit product theory approach to consumers' inferential judgments about products
6个月前
已完结
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief
7个月前
已完结
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