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50 积分 2025-11-07 加入
The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context
16天前
已完结
When is sustainability an asset? The interaction effects between the green attributes and product category
17天前
已完结
Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products
17天前
已关闭
Service loyalty
1个月前
已完结
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective
1个月前
已完结
Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products
1个月前
已关闭
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers
4个月前
已完结
Computer-generated influencers: the rise of digital personalities
4个月前
已完结
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
4个月前
已完结
Celebrity spokesperson and brand congruence
4个月前
已完结
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