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A Configurational Perspective on Key Account Management
3个月前
已完结
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
3个月前
已完结
Cross-Selling the Right Product to the Right Customer at the Right Time
3个月前
已完结
Determinants of Long-Term Orientation in Buyer-Seller Relationships
3个月前
已完结
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
3个月前
已完结
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
3个月前
已完结
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
3个月前
已完结
The Challenge of Retaining Customers Acquired with Free Trials
3个月前
已完结
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
4个月前
已完结
How to Compute Optimal Catalog Mailing Decisions
4个月前
已完结
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