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236 积分 2024-03-29 加入
Combined framing effects on attitudes and behavioral intentions toward mortgage advertisements
1个月前
已完结
Beyond-money framing and customer decision to patronise Islamic banking: an experimental study
1个月前
已完结
Narrative Versus Statistical Evidence in Environmental Persuasion: A Meta-Analysis Study
1个月前
已完结
Effects of narratives, frames, and involvement on health message effectiveness
1个月前
已完结
The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship
1个月前
已完结
Motivational determinants of transportation into marketing narratives
1个月前
已完结
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
2个月前
已完结
Frontiers: Generative AI and Personalized Video Advertisements
2个月前
已完结
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
2个月前
已完结
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
2个月前
已完结
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