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110 积分 2024-05-13 加入
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
1天前
已完结
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature
1个月前
已完结
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
2个月前
已完结
Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers' Video Influences Purchase Intention?
2个月前
已完结
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
2个月前
已完结
Examining the influence of streamer source characteristics on viewers’ continuous viewing intentions in tourism live-streaming: A SEM and fsQCA approach
3个月前
已完结
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
3个月前
已完结
Parasocial Interaction: A Review of the Literature and a Model for Future Research
3个月前
已完结
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
3个月前
已完结
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
3个月前
已完结
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