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110 积分 2024-05-13 加入
Ai-powered virtual streamers and viewer behavior: An image-inspiration-behavior framework
6小时前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
4个月前
已完结
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature
5个月前
已完结
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
6个月前
已完结
Parasocial Interaction with YouTubers: Does Sensory Appeal in the YouTubers' Video Influences Purchase Intention?
6个月前
已完结
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
6个月前
已完结
Examining the influence of streamer source characteristics on viewers’ continuous viewing intentions in tourism live-streaming: A SEM and fsQCA approach
7个月前
已完结
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
7个月前
已完结
Parasocial Interaction: A Review of the Literature and a Model for Future Research
7个月前
已完结
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
8个月前
已完结
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