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Understanding, Measuring, and Using Brand Equity
10个月前
已关闭
Co-branding research: where we are and where we could go from here
10个月前
已完结
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants
10个月前
已完结
Asymmetric brand alliances: When joint promotions with strong brands hurt
10个月前
已完结
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands
10个月前
已完结
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands
1年前
已完结
The selection of sales channels considering consumer behavior preferences in a co-branding strategy
1年前
已完结
Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain
1年前
已完结
Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value
1年前
已完结
When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
1年前
已完结
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