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The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise
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Big Data-Driven Transformation of Consumer Behavior: A Study on Purchasing Decision Mechanisms in the Digital Economy
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When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses
2天前
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The Effect of Negative Product Publicity on Corporate Reputation Depending on the Degree of Crisis Responsibility, the Type of Consumer’s Self-construal and Product-involvement Level
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