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180 积分 2024-09-26 加入
When virtual anchors eclipse the product: how form realism draws attention away but increases purchase intention in live-streaming commerce
5小时前
求助中
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce
8小时前
求助中
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
4天前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
6天前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
6天前
已完结
Using affixed labels in persuasion: perceived product newness as a mediator
8天前
已关闭
The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad
15天前
已完结
Slow versus fast: how speed-induced construal affects perceptions of advertising messages
15天前
已完结
The effects of television commercial pacing on viewers' attention and memory
15天前
已完结
How Consumers Assess the Value of Advertising
15天前
已完结
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