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30 积分 2024-09-26 加入
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
16天前
已完结
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
2个月前
已完结
Measures of perceived sustainability
2个月前
已完结
Environmentally friendly as a new dimension of product quality
2个月前
已完结
Sustainability Cues Can Delay Consumption
3个月前
已完结
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising
3个月前
已完结
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
3个月前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
3个月前
已完结
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
6个月前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
6个月前
已完结