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Promoting news and political information consumption on social media with self-interest and public-interest nudges
4天前
已关闭
Interplay between benefit appeal and valence framing in reducing smoking behavior: Evidence from a field experience
4天前
已完结
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals
4天前
已完结
When norms meet innovation: how pro-social, self-interest, and normative motives shape lab-grown meat acceptance in restaurants
5天前
已完结
Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
5天前
已完结
How Argument Numerosity Shapes Firm‐Generated Content Effectiveness
15天前
已完结
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
16天前
已完结
A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type
16天前
已完结
Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
16天前
已完结
How does social media influence car sales: the effects of firm-, user-, and professional-generated content
17天前
已完结
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