Lv21
110 积分 2025-05-25 加入
Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability
11天前
已完结
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice
11天前
已关闭
When Cause-Marketing Backfires: Differential Effects of One-for-One Promotions on Hedonic and Utilitarian Products
17天前
已完结
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
17天前
已完结
Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness
20天前
已完结
The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
1个月前
已完结
Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness
1个月前
已完结
Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness
1个月前
已完结
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