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180 积分 2025-05-25 加入
Exploring message sidedness on purchase intention in live streaming e-commerce: the moderation of live streamer type
5个月前
已完结
Does just saying good things work? The interactive effect of message sidedness and green benefit appeals on consumers’ purchase intentions
5个月前
已完结
Self or others? The interaction effect between benefit appeals and message sidedness on green consumption
5个月前
已完结
Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability
9个月前
已完结
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice
9个月前
已关闭
When Cause-Marketing Backfires: Differential Effects of One-for-One Promotions on Hedonic and Utilitarian Products
9个月前
已完结
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
9个月前
已完结
Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness
9个月前
已完结
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