Lv4
756 积分 2025-03-20 加入
Are virtual influencers friends or foes? Uncovering the perceived creepiness and authenticity of virtual influencers in social media marketing in the united states
8天前
已完结
Human-like vs. cartoonish virtual influencers: Exploring design effects on trust, uniqueness, message authenticity, and sustainable purchase intentions
8天前
已完结
Virtual streamer anthropomorphism affects consumers' purchase intention: The mediating role of social presence
8天前
已完结
Anthropomorphism effect of virtual influencers on purchase intention in social commerce: A presence perspective
8天前
已完结
Organic food adoption among young consumers: role of digital influencers
8天前
已完结
How do virtual influencers drive impulsive buying behaviour in e-commerce live streaming: The effects of parasocial relationship and influencer-product fit
8天前
已完结
The impact of virtual influencer advertising on consumer response: A moderated chain mediation model based on mind perception and parasocial interaction
8天前
已完结
Human-like vs. cartoonish virtual influencers: Exploring design effects on trust, uniqueness, message authenticity, and sustainable purchase intentions
8天前
已关闭
Can virtual influencers replace human influencers in live-streaming E-commerce? An exploratory study from practitioners’ and consumers’ perspectives
8天前
已完结
Unveiling customer intentions: Exploring factors driving engagement with hospitality virtual influencers
8天前
已完结
皖公网安备34019202002308
