Lv528
956 积分 2025-03-20 加入
What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
10天前
已完结
Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
10天前
已完结
“Whether and how digital celebrities make us hungry for travel?”—An exploration of broadening and constructing perspectives on gastronomic tourism
10天前
已完结
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
10天前
已完结
Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
10天前
已完结
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
10天前
已完结
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
10天前
已完结
Virtual consumers’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention
10天前
已完结
Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism
10天前
已完结
Generative AI streamers in action: a source credibility perspective
10天前
已完结
皖公网安备34019202002308
