Lv1
10 积分 2025-01-12 加入
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
19天前
已完结
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
29天前
已完结
The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web
1个月前
已完结
Electronic window dressing: impression management with Websites
1个月前
已完结
Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective
1个月前
已完结
Happiness Begets Money: Emotion and Engagement in Live Streaming
1个月前
已完结
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
1个月前
已完结
Harmonizing Human Touch and AI Precision in Customer Service
4个月前
已完结
Defending Your Own or Trolling the Haters: A Configurational Approach to Incivility in Online Communities
7个月前
已完结
皖公网安备34019202002308
