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The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
1小时前
待确认
Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
1小时前
已完结
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
1小时前
已完结
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
2小时前
已完结
The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration
17天前
已完结
Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective
17天前
已完结
Artificial intelligence humor in service recovery
17天前
已完结
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
17天前
已完结
Attracting solvers' participation in crowdsourcing contests: The role of linguistic signals in task descriptions
22天前
已完结
AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments
26天前
已完结
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