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Storytelling marketing and creative design: driving tourist purchase and preservation intentions via cultural interest and aesthetic pleasure in intangible heritage tourism
17天前
已完结
Understanding youth perceptions of cultural heritage through UGC: integrating social media and spatial analysis
17天前
已完结
Exploring the experience attributes of intangible cultural heritage through big data analytics
17天前
已完结
Consumers purchase decision for cultural products outside their countries of origin: A craft retailing context
17天前
已完结
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type
17天前
已完结
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets
6个月前
已完结
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
6个月前
已完结
Unpacking collective materialism: how values shape consumption in seven Asian markets
6个月前
已完结