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346 积分 2026-01-12 加入
Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
1个月前
已完结
How humanlike is enough?: Uncover the underlying mechanism of virtual influencer endorsement
3个月前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
3个月前
已完结
An Emerging Theory of Avatar Marketing
3个月前
已完结
Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
3个月前
已完结
AI tour guides: the role of conversation style and destination type
3个月前
已关闭
Effective tourism destination stories: Matching effects between story type and destination type
3个月前
已完结
Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest
3个月前
已完结
When reviews speak through pictures: Visual content and its influence on helpfulness
4个月前
已完结
The power of visuals in destination advertising
4个月前
已完结
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